A revenue leak is money your business has already earned the right to — through a call, an estimate, a past customer — that never actually converts into revenue. It's not about generating more demand; it's about not losing the demand you already have to missed calls, slow follow-up, underpricing, or a customer list nobody's mining.

This is a directional estimate built on real industry benchmarks — typical close rates, recoverable estimate percentages, and capacity standards — applied to the numbers you enter. It's meant to show you roughly where the money is going and in what order to look, not to serve as an exact audited figure. The categories and their relative size are usually more useful than the precise total.

It varies widely, but most established service businesses are leaving a meaningful percentage of annual revenue on the table — often in the tens of thousands to low hundreds of thousands of dollars, depending on size. The biggest single factor is usually operational capacity: most shops run well below the 3-5 jobs-per-tech-per-day range that top performers hit.

Because it compounds. A pricing gap costs you money on every job you do complete. A capacity gap means you're completing fewer jobs than your trucks and techs are capable of — so the lost revenue multiplies across every truck, every day, every month. It's often the largest single category precisely because of that compounding effect.

Whichever category shows the largest dollar figure in your results — but almost always, the root cause underneath all five categories is the same thing: how much of the business still depends on you personally to catch what's falling through the cracks. Fixing that tends to make every other leak easier to close.